One of the top three global companies in Online Programme Management, started partnering with UK universities to drive their expansion of online degree courses: we enhanced their business development activities to build a strong pipeline for future growth. Helped to develop and present the proposition with a wide range of potential university partners, through carefully understanding and addressing their educational and commercial needs.
Strategic and tactical projects for a global online education platform.
China market research, entry and operational delivery: partnered with priority University and other content providers, engaged UK & Chinese Governments, provided further business development in both sales and marketing channels.
Asia: partner targeting, pitching and ‘recruitment’ for a range of key markets.
UK: relationships formed and developed with a variety of new content partners, key stakeholders and influencers.
A commercial business development project for a leading global University in online courses.
China market expansion project; developed and pitched proposition, ensured entry plan and implementation; partner relationship management, strategic business development and negotiation, stakeholder engagement and external affairs. Also, completed wider project to research and evaluate South East Asian markets.
A top-20 global Business School focusing on strategic expansion in Asia: developed strategy, conducted extensive market research together with pre-selling, and project managed entry into China covering a range of functions. Successful launch of a government relations strategy, and executive education provision for a leading Chinese multinational.
A leader in achieving dramatic improvements in online marketing and sales effectiveness, through data analysis, insight generation, optimisation, test & learn, digital marketing, and strategy development.