of expertise: international business strategy; trade and
investment; government relations; general management, sales and marketing;
China and emerging markets.
Neil specialises in international business and has a broad range of
commercial and public sector experience in the UK, China, Central Europe
and other emerging markets, spanning 20 years.
In late 2006, he returned from an overseas posting as the UK Government’s
Director of Trade and Investment for China, based at the British
Embassy, Beijing. As the senior diplomat leading on commercial activities
with the Chinese Government and Chinese companies, he developed business
relations and policy, as well as promoting British and European business
Prior to this Neil was International Trade Director for UK
Trade and Investment (UKTI *) for the South West of England, having
strategic and operational responsibility for supporting companies wishing
to trade and invest overseas.
Neil has extensive experience working for international businesses,
much of it based abroad. He was General Manager for the Tetley Group
in Poland, which included co-managing a joint venture in India. Neil
held various senior positions during his ten years with United Distillers,
now part of Diageo, the leading international drinks company: General
Manager, Czech Republic and Slovakia; Commercial Director, La Reunion,
France; and Country Manager, Middle East & Africa. Responsibilities
included managing the business in Turkey for a period, and projects
in Mexico, the US and elsewhere.
After graduating with First Class Honours from the University of Sheffield
in Business Studies, Neil started his career in manufacturing, with
a large engineering group.
He speaks fluent French and some Czech, Polish and Chinese.
Neil is a regular speaker at events on China, its impact on globalisation
and related subjects.
is the joint Foreign Office / DTI organisation helping UK companies
trade and invest internationally, and attracting overseas companies
to the UK.